Charlotte Revsbech
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VISUAL IDENTETY

Visual identity for an eyewear brand

 
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The concept

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The concept is based on the visual identity of the target audience. It represent that identity they want to create when they put on a pair of glasses. The target audience was very interested in culture and design and was drawn by aesthetics with depth and intelligence. This inspired a visual concept based on depth, which is used throughout all elements that create the brand's identity.

Depth in layers 1: 2: 3

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 Moodboard

 

Culture and design

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The photoshoot of the frames

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Below shows how the depth 1: 2: 3: sequences are used to present the frames.

Logo design

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Visual elements

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Webdesign

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Window decoration

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The window decoration is also based on the depth 1: 2: 3: sequence. Layers hanging in front of each other; the background creates an atmosphere, the profile picture shows the eyewear and identity and the last sequence is the name- and price tag.

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Promotional video

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instagram video

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CASE/01

Ida Elsebeth

A visual identity for
an eyewear brand. 

CASE/02

NOW insects

A visual identity for a
restaurant that serves insects.

CASE/03

Detektor

A visual identity
for a TV show at DR. 

CASE/04

Helt Alene

A visual identity
for a TV show.